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The swimwear market is estimated to be valued at USD 21.80 Bn in 2025 and is expected to reach USD 27.38 Bn by 2032.

BURLINGAME, CA, UNITED STATES, December 17, 2025 /EINPresswire.com/ -- The Swimwear Market is estimated to be valued at USD 21.80 Bn in 2025 and is expected to reach USD 27.38 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 3.3% from 2025 to 2032. The global swimwear sector is experiencing steady expansion, supported by increasing consumer emphasis on style, comfort, and performance. Nylon and polyester fibers account for a major share, favored for their durability and wearer comfort. Women’s swimwear remains the leading segment, driven by strong demand for fashionable yet functional designs.

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Global Swimwear Market Key Takeaways

By material, the Nylon and Polyester swimwear segment is expected to hold the largest share at 54.8% in 2025.

By product, swimsuits are forecast to contribute 31.7% of the market share in 2025.

By end-user, the women’s segment is anticipated to dominate with around 46% share by 2025.

North America is projected to maintain a commanding position, accounting for 34.9% of the global swimwear market share in 2025.

Rising Fashion and Sustainability Trends Spearheading Swimwear Market Growth
Coherent Market Insights’ latest swimwear market analysis highlights key factors driving industry expansion. The rising consumer demand for fashion swimwear and comfort are key factors that contribute to the growth of the swimwear industry.

There has been a substantial rise in the demand for sustainable swimwear and eco-swimwear, including recycled swimwear. With the focus on sustainable purchasing, upmarket swimwear manufacturers are working on sustainable processing and hence contributing to the rise in market demand.

Gaps in Inclusive Sizing and Limited Sustainable Options Limiting Swimwear Market Growth
Despite a positive swimwear industry trends outlook, certain factors may slow growth during the forecast period. One of the factors has to do with the lack of inclusive swimwear market sizing and performance-oriented designs; this will leave a fraction of the consumer demand unmet, hence limiting brand reach and affecting overall market penetration.

Additionally, it can be considered that higher costs and limited availability of options within the affordable sustainable swimwear market further restrain growth in certain segments. Even though consumers increasingly prefer eco-friendly swimwear, higher production costs and limited supply make these options less accessible, especially for price-sensitive customers.

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Sustainable Innovations and Digital Engagement Creating New Opportunities in Swimwear Market
Coherent Market Insights’ latest swimwear market analysis highlights key opportunities for industry growth. A major opportunity in the industry is the use of environmentally friendly fabrics in the eco-friendly swimwear market, which includes biodegradable, performance-oriented, or recycled textiles. A major opportunity in the industry is also connected with yoga.

Another major opportunity stems from the growing impact of digital platforms or social media. With direct-to-consumer sales platforms, influencer marketing, and ecommerce growth, swimwear brands can reach worldwide consumers more efficiently, build stronger brand loyalties, and boost higher sales.

Further, the comeback of travel and leisure in the post-pandemic era opens avenues for seasonal ranges and partnerships with resort properties and cruise lines. The market can capitalize on this trend with fashion-forward swimwear ranges that have performance-driven applications.

Emerging Swimwear Market Trends

Fabric technology is undergoing a radical shift that is impacting the swimwear industry. Features like quick-drying fabric, breathable fabric, moisture-wicking fabric, etc. can significantly improve the user experience.

There is also growing interest in fashion-forward swimwear. Today, consumers want designs that incorporate both style and performance features. As a result, companies are being driven to produce fashionable product ranges.

Growing demand for inclusive and body-positive swimsuits is influencing market trends. Companies have started responding to different consumer profiles for greater market reach, which include extending their size range and designing swimsuits for different genders and bodies.

The rise of ecommerce and DTC business is impacting the market trends. Ecommerce websites enable buyers to browse through various luxurious swimsuit brands that might not be available through physical outlets.

Collaborations and special editions are emerging as fashion-conscious consumer behaviors. Swimwear brands are collaborating with designers and celebrities to launch exclusive special editions to build brand loyalty.

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Analyst’s View
“The global swimwear market is set to witness steady growth, driven by fashion-conscious consumers, sustainable innovations, post-pandemic travel recovery, and ongoing product performance advancements,” said a senior analyst at CMI.

Competitor Insights

Key players in the swimwear market report include:

Speedo
Arena
Roxy
Billabong
H&M Swimwear
Victoria’s Secret
Nike Swim
Adidas Swim

Key Developments

In May 2025, Sofía Vergara launched a supportive, fashion-forward one-piece swimsuit line for women over 40 at Walmart.

In May 2025, Sports Illustrated Swimsuit Runway Show highlighted diverse athletes and influencers, emphasizing style and inclusivity in swimwear.

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Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviors, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries.

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Coherent Market Insights Pvt. Ltd.
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