Bonchon rolls out July chicken-day deals nationwide

Bonchon is marking National Fried Chicken Day and National Chicken Wing Day with limited-time July promotions at participating restaurants and online nationwide. The offers are designed to draw both longtime fans and first-time guests into the brand’s crispy Korean fried chicken menu.

Why it matters: - Bonchon is using two food holidays in July to drive traffic, online orders and app use across its U.S. network. - The promotions spotlight the Korean fried chicken brand’s core menu items at a time when fried chicken gets extra consumer attention.

What happened: - Bonchon announced limited-time offers for National Fried Chicken Day and National Chicken Wing Day. - The deals run throughout July at participating restaurants nationwide and through Bonchon.com and the Bonchon app. - Jessica Kashoid, Bonchon’s director of marketing, said July gives the brand two opportunities to celebrate with guests. - Suzie Tsai, Bonchon’s CEO, said the wing promotion reflects the brand’s focus on quality, flavor and crunch.

The details: - For National Fried Chicken Day, Bonchon is offering $5 off orders of $15 or more from Friday, July 3 through Monday, July 6. - The fried chicken offer works for pickup and delivery orders placed through Bonchon.com or the Bonchon app. - Customers must use promo code GET5OFF at checkout. - For National Chicken Wing Day, Bonchon will sell five wings for $5 on Wednesday, July 29. - The wing deal is available through Bonchon.com, the Bonchon app and at participating restaurants nationwide. - Bonchon’s menu centers on hand-battered, double-fried Korean fried chicken with hand-brushed sauces. - Sauce options include Soy Garlic, Spicy, Korean BBQ, Yangnyeom and Classic Crunch. - The brand said its wings have been a menu staple since day one. - Bonchon’s July announcement says the promotions are available online and at participating restaurants nationwide. - The company’s website is more information.

Between the lines: - Bonchon is positioning the promotions as an easy entry point for first-time guests while reinforcing loyalty among existing fans. - The timing suggests the company wants to convert holiday-driven interest into orders through its owned digital channels. - The brand’s emphasis on “crazy crispy” texture and bold sauces shows it is leaning on the product qualities that differentiate it from standard fried chicken chains.

What's next: - Customers can use the Fried Chicken Day offer from July 3-6 and the Wing Day special on July 29. - Bonchon is also directing customers to local restaurants or its online ordering channels to join the promotions. - The company continues to promote franchise opportunities through franchising.bonchon.com.